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Threatening sign #fail
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Written on 01-Jun-2009 by chickerinoRight, back to the less serious topics. Was in Bath (the city, not the bath) yesterday evening when I spotted this sign. £2 - oooooh that'll tell ya!
On Britney and "Social Media"
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Written on 21-May-2009 by chickerinoLauren Kozak, Social Media Director of Britney Spears (you know, the brand), talks to Movable Type about how they implemented Britney's social media strategy and used Movable Type's platform - it's a bit of an advertorial but quite interesting none the less. Read/watch the video here:
http://www.movabletype.com/blog/2009/05/post.html
This is very much a top down approach to social media. There is obviously a large team and a big budget behind this and no doubt a reasonable amount of success but not the best way to do it IMHO.
Britney doesn't write any of her own blog posts - hence there are hardly any comments. in fact the one post with any decent amount of comments is a copy of a tweet saying "Nothing better than a day at the beach with my family! -Britney"
http://www.britneyspears.com/
And same goes for her twitter - there are no @replies to anyone and even the tweets that are written by 'britney' are probably just done by one of her many assistants.
http://twitter.com/britneyspears
No authenticity. What they are doing is okay but could be soooooo much better. In the video, Lauren says that social media is not just a checklist of sites that you should have a presence on - however I feel this is just about all that they have achieved :-(
Interestingly the 'number one' fansite (unofficial of course) is a far better site (in terms of usage and engagement) than the official website - just look at the number of comments per post.
http://www.breatheheavy.com/
Other celebrities and brands are doing a much better job.
Vin Diesel, whilst a reasonably well known actor, is not really in the same league as Britney. He is the most popular celeb on facebook with 3.7mil fans. The reason: he IS actually participating himself. He is *authentic*
http://mashable.com/2009/05/12/vin-diesel-facebook/
http://www.facebook.com/VinDiesel
ThisIs50 - 50 cent's own mini social media empire. It works because he is involved!
http://thisis50.com/
A bit closer to home, the same goes for Lily Allen. Lily writes all of her own blog posts and sometimes gets a crazy amount of comments:
http://blogs.myspace.com/lilymusic
She also does ALL of her own tweets. Notice she is also @replying to people
http://twitter.com/lilyroseallen
Social media is about *being engaged* and being *authentic*. Just because you have a 'social media strategy' and a big team behind your project doesn't mean it will actually work.
Quimby the mouse
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Written on 08-May-2009 by chickerinoQuimby The Mouse from This American Life on Vimeo.
Posh parties at palaces
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Written on 05-May-2009 by chickerinoAlberto and I went to a ridiculously posh party at Kensington Palace on monday. This meant I had to buy a posh suit. Note designer sunburn on forehead.
We found this lady from ages past. She was very impressed with my 'futuristic' communications/photography device.
I'm not sure we were allowed to take photos in the main tent because of all the 'important' people present but we sneaked one in anyway.
The Royal Marines did a little show for us at the end. One of them was wearing an actual tiger. Awesome / Not awesome (if you're one of those PETA types)!
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